Ruby Pemberton’s logo: a smile in red lipstick, drawn in pen and ink.

Ruby Pemberton

Not invisible. Unignorable.

Midlife made beautiful with grit and humour, for women 40+ who’ve always put everyone first and are ready for their turn.

About Ruby

I spent years putting everyone else first, and fourteen of them disappearing under brain fog, exhaustion and the quiet feeling of becoming invisible. Now I’m in my fifties and doing the opposite: reinventing myself, loudly, with grit, humour and a good lipstick. Here you’ll find honest stories, menopause truths and small rebellions for women who refuse to shrink.

With love, Ruby

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